A noren (のれん) is a fabric curtain with vertical splits, traditionally hung at an entrance. For a shop or restaurant, it can serve as a sign, display the business's name or logo, and let passers-by know that the doors are open.
If you are choosing one for your business, a few practical questions come first. Will a ready-made noren fit? Which fabric suits the entrance? Can your logo be reproduced on cloth? And can you order just one?
I am a third-generation representative at Katouken (株式会社 加藤健旗店), a Kyoto workshop that has been making noren and flags since 1950. In this guide, I explain how to choose between ready-made and custom noren, what to consider when selecting a fabric, and what to send us for a quote. The price of a custom piece depends on its size, fabric and design, so we provide a quote for your particular requirements.
What a Noren Does for Your Shop
A shop noren has long had two closely related roles: identifying the business and showing that it is open. The JAANUS architectural dictionary describes how noren on urban machiya (町家) townhouses became shop signs, often bearing a business name, trademark or owner's crest.
The Victoria and Albert Museum describes a noren from the late nineteenth or early twentieth century as an entrance curtain used to signal that a shop or restaurant was open. Its bold design also served as an advertisement.
For more on the history and uses of these curtains, see our guide to what a noren is. Here, we will focus on choosing one for a business entrance.
A Fabric Sign for Your Business
Your business name or logo is a natural starting point. Traditional designs often used strong contrasts, such as white lettering against dark blue or black cloth. A plain noren is also an option, particularly if the entrance already has a separate sign.
At our workshop, you can supply a logo, lettering or other artwork. We will discuss how to arrange it on the panels and which production method suits the design.
A Familiar Sign That You Are Open
Hanging a noren when you open and taking it inside when you close gives it a clear, practical purpose. This is a familiar convention rather than a rule followed by every business, so consistency matters.
If you plan to put it up and take it down each day, consider the hanging method early. It should be convenient to handle as well as suited to the entrance.
Why Simple Designs Often Work Best
A customer should be able to recognise your name or mark while walking past. Clear lettering and a bold layout help the noren work as a sign.
There is also a practical reason to avoid very fine detail. With stencil dyeing, thin lines and small gaps can lose definition. We can review your artwork and recommend any changes before production.
Ready-Made or Custom: Which Do You Need?
A ready-made noren may be all you need if its size, design and fabric suit your entrance. Ordering a custom piece gives you more control over those choices; it does not, by itself, make the curtain better.
Start with the ready-made options. If you cannot find the right fit, need your own logo, or have a particular fabric requirement, a custom order is worth discussing.
| Consideration | Ready-made | Made to order |
|---|---|---|
| Size | Choose from the available sizes | Specify the width and length |
| Design | Choose an existing design | Request your name, logo, plain cloth or other artwork |
| Fabric | Choose from the fabrics in stock | Discuss a fabric suited to your design and location |
| Quantity | As offered in the listing | We can generally make a single piece |
| Price | Shown in the listing | Quoted for your requirements |
Does a Standard Size Fit Your Entrance?
Measure the width of the opening and decide how far down you want the noren to hang. Then compare those measurements with the available sizes, allowing for how the curtain will be mounted.
Our guide to noren types introduces common lengths and shapes. If you are unsure which length would work, tell us what you want the noren to cover and what you would like to leave visible.
Do You Want Your Name or Logo on It?
If you need your own name, logo or artwork, a custom order lets us prepare a design for your business. The size can still be standard: custom artwork does not require custom dimensions.
A plain curtain can work equally well where other signage already identifies the shop. Consider what the noren needs to add to the entrance before deciding what to put on it.
Does the Location Call for a Particular Fabric?
A sheltered entrance and one exposed to sun and rain need different consideration. So does a busy doorway where customers brush the cloth aside throughout the day.
For outdoor use, prolonged exposure to sunlight, rain and wind can cause fading or deterioration. If your entrance needs greater weather resistance, or your venue requires flame-retardant material, raise that when you enquire.
Choosing the Right Fabric
Choose a fabric with both the location and the appearance of your shop in mind. How much light should pass through it? Will it hang under eaves or in the rain? Would you prefer a smooth surface or a more pronounced texture?
Our custom noren collection introduces cotton, linen, kasuri and sashiko. These are useful starting points, though they describe different things: cotton and linen are fibres, while kasuri and sashiko refer to techniques used to create patterns in cloth.
| Option | Character | What to Consider |
|---|---|---|
| Cotton | Available in smooth and textured weaves; takes dye well | Weight and opacity vary with the fabric |
| Linen | Distinctive natural texture and drape | Choose the weave and weight to suit the entrance |
| Kasuri (絣) | Woven patterns with softly blurred edges | Pattern placement varies with the cloth |
| Sashiko (刺し子) | Patterns formed with running stitches | Discuss the pattern and base colour |
| Specialist outdoor fabrics | Options for more exposed locations | Describe the weather exposure and required durability |
Cotton: A Choice of Weaves and Textures
Cotton is a versatile choice for dyed lettering, graphic patterns and solid colours. It takes both synthetic and natural dyes well, but its weight, texture and transparency depend on the particular cloth.
Two representative fabrics used at Katouken are jūban tenjiku (十番天竺) and cotton slub (綿スラブ). Jūban tenjiku is a dense plain weave made with thick No. 10 yarn, giving it body while keeping it supple. Cotton slub has a more textured surface, with irregularities created by variations in yarn thickness.
Other cotton fabrics are available, too. If you have a particular look or budget in mind, we can help narrow the choice. See our cotton noren page for an introduction.
Linen and Other Natural Fibres
Linen offers a distinctive texture, a subtle lustre and a drape that changes with the weave and weight. It can soften with use, making it an appealing choice if you like cloth that develops character over time.
Linen is not necessarily heavier than cotton; the actual fabrics need to be compared. Our linen noren guide explores its appearance and care in more detail.
We also work with other natural fibres, including hemp. If you have a specific fibre in mind, name it in your enquiry so we can discuss the appropriate cloth.
Kasuri and Sashiko: Pattern in the Cloth
Kasuri (絣) is a Japanese form of ikat. Threads are resist-dyed before weaving, creating patterns with characteristic softly blurred edges. Indigo and white are familiar combinations, though kasuri is not limited to those colours.
Because the design is woven into the fabric, its placement can vary between lengths of cloth. We work with the available pattern when planning the panels. Our kasuri page explains the options.
Sashiko (刺し子) uses running stitches to form patterns and has a history of reinforcing cloth for warmth and durability. White stitching on indigo is a familiar style. Other base colours, including charcoal, navy and natural tones, can also be discussed. See our sashiko page for more.
Fabric for an Outdoor Entrance
Where possible, hang a noren under eaves to reduce exposure to sun, rain and wind. Even there, the fabric and dye will need to suit the conditions.
For a more exposed entrance, we can discuss specialised outdoor fabrics. Tell us whether the cloth will receive direct sun, get wet, or be left outside for long periods. That gives us a clearer basis for recommending a material. Our FAQ also covers outdoor use.
Flame-Retardant and Other Fabric Requirements
If a landlord or venue requires flame-retardant fabric, send us the exact requirement, including any certification needed. We can discuss a suitable material and confirm whether we can meet the specification.
We primarily work with natural fibres, but polyester also has a place in our range. For example, our Re:Chirimen collection upcycles polyester noren previously used in shrines. Availability and suitability for a custom order depend on the fabric and design.
You do not need to choose a material before contacting us. Describe the entrance, the business and the look you have in mind, and we can suggest options. Once you have chosen, our guide to washing a noren will help with care.
Three Things to Consider Before Requesting a Quote
Measurements, artwork and the hanging method give us a useful starting point for a quote. You do not need to have every detail settled: the custom order form can also be used to ask for advice.
1. Measure the Opening
Start with the width of the opening, then tell us whether the noren will hang inside the frame or cover it from outside.
- Inside the frame: as a guide, allow for a noren 1 to 2 cm (about 0.4 to 0.8 in) narrower than the opening, so the fabric does not rub against the sides.
- Outside the frame: as a guide, allow for a noren 5 to 10 cm (about 2 to 4 in) wider than the opening in total, giving some overlap on each side.
These are starting points for discussing the fit. The final dimensions depend on the installation and the appearance you want.
We normally make noren from panels roughly 30 to 40 cm (about 12 to 16 in) wide. The number and width of the panels can be adjusted to suit the overall size and layout.
For the length, tell us where the rod will sit and how far down you want the cloth to hang. Be clear about whether your measurement includes the top loops or rod pocket; we will confirm the finished dimensions with you. Our guide to hanging a noren can help you plan the installation.
2. Prepare Your Artwork or Design Notes
If you already have a logo, lettering or artwork, send a digital file. Illustrator and PDF files are among the formats we accept; Word or Excel files can also be used to communicate a design. If you only have an idea, describe it and we can discuss the layout.
We review the design for the finished noren, including where the panel splits will fall, and ask you to approve it before production.
For stencil-dyed work, there are a few practical limits to keep in mind:
- Colours: one to three is the usual range. More may be possible, but additional colours increase the cost.
- Fine detail: lines around 2 to 3 mm wide or finer, and narrow gaps in intricate lettering, may lose definition as the dye spreads.
- Brush texture: dry-brush marks and splatter may need to be simplified for the stencil, depending on their size and the dyeing method.
- Photographs and full-colour images: these may call for a different process, such as inkjet printing, rather than stencil dyeing.
A logo can often be adapted by strengthening thin strokes or simplifying small details. We will discuss any proposed changes with you.
3. Decide How It Will Hang
The fabric loops along the top edge are called chichi (乳). Their size and position help the noren hang evenly and support the cloth when it is pushed aside.
Our usual spacing is roughly 15 to 20 cm (about 6 to 8 in), adjusted for the width and panel arrangement. We place loops at both ends and above the seams between panels.
The loops are usually 2.5 to 3 cm (about 1 to 1.2 in) wide. Measured flat from the top edge of the curtain to the tip of the loop, they extend about 6 to 7 cm (roughly 2.4 to 2.8 in). This typically accommodates a rod about 3 cm (1.2 in) in diameter, but let us know your rod size so we can confirm the fit.
A rod pocket, tie cords or metal eyelets are other possible finishes. If you have no preference, we can recommend a suitable arrangement. Our guide to chichi on a noren explains the loops and rod-pocket construction.
The noren does not come with a hanging rod. Choose a rod or pole that suits your installation space.
What We Look for When Making Your Noren
At Katouken, we see the noren as part of a customer's first impression of the business. Since our workshop was founded in 1950, we have made more than 10,000 noren in Kyoto. For each one, we consider how the fabric, design and construction will work at the entrance where it will hang.
How It Fits the Shopfront
The colour and texture should suit the building, the type of business and the atmosphere you want customers to expect. We also consider the local conditions and whether the noren will hang indoors or outside.
Tell us about the shop as well as the curtain. You can come to us without a fabric in mind; understanding the location and your intended design helps us make a useful recommendation.
How the Design Works Across the Panels
A design that looks good on a screen may need a different layout on a split curtain. We check the position of the lettering and logo, the balance between panels, and whether the chosen process can reproduce the details.
Any necessary adjustments are discussed with you before the design is approved. The aim is to keep the character of your artwork while making it work on cloth.
How It Will Stand Up to Daily Handling
The top edge and hanging loops need attention, especially in a busy doorway. Placing loops above the panel seams helps support the areas that take strain when customers move the cloth aside.
If you have not specified the loop arrangement, we will set it to suit the construction. These small decisions affect how the noren hangs and how it feels in everyday use.
How to Order from Our Kyoto Workshop
You can begin with a finished design or a few measurements and an idea. Our custom order process has four main stages:
- Explore the fabrics. Browse the material pages, or ask us to recommend a cloth for your entrance.
- Send an enquiry. Use the order form to share your dimensions, preferred colours and design notes. Include any questions or details still undecided.
- Receive a quote and confirm the details. Our team reviews your request and replies within two business days. We discuss the design, materials and production schedule, and confirm the final design before making the noren.
- Production and shipping. Your noren is hand-finished in our Kyoto workshop and shipped to you. We offer worldwide shipping.
We can generally make a single piece. The price and production time depend on the size, fabric, design and method, so let us know if you have a budget or an opening date to work towards.
The two-business-day response refers to our reply to your enquiry, not the time needed to make and deliver the noren. Confirm the production schedule and shipping time when discussing your order.
To get started, request a quote for your custom noren. If you are still deciding, tell us what you know so far and where you would like advice.
Frequently Asked Questions
Can I order just one noren?
Generally, yes. We can usually make a single piece; let us know the design and material you have in mind so we can confirm the details.
Can you make a noren to fit my doorway?
Yes, we offer custom widths and lengths. Send the opening measurements and explain how you intend to hang it. We will discuss the finished size and panel arrangement with you.
Can you put my shop's logo on it?
Yes. Send your logo or artwork, and we will check the layout and suitable production method. Fine lines or small details may need adjusting; you approve the final design before production.
How many colours can a dyed noren have?
One to three colours is usual. More may be possible, depending on the design and process, but additional colours increase the cost.
Can you reproduce a photograph or full-colour image?
For a photographic or full-colour design, we may recommend a process such as inkjet printing rather than stencil dyeing. Send the artwork so we can advise on the fabric and finish.
Can I use a noren outdoors?
Yes, although prolonged exposure to sun, rain and wind can cause fading or fabric deterioration. A position under eaves is preferable. For an exposed entrance, ask us about specialised outdoor fabrics.
Can you use flame-retardant fabric?
We can discuss flame-retardant options. Send any material or certification requirements from your landlord or venue so we can confirm a suitable specification.
What fabrics are available?
Our custom collection introduces cotton, linen, kasuri and sashiko, and other options may be available. We can recommend a cloth based on the design, location and budget.
Do you use polyester?
We primarily use natural fibres, but some products use polyester. Our Re:Chirimen collection, for example, upcycles polyester noren previously used in shrines. Ask us about suitability if you want polyester for a custom piece.
Can I choose the hanging method?
Yes. Fabric loops, a rod pocket, tie cords and metal eyelets are possible options. Tell us how you plan to install the noren and the size of your rod, if you already have one.
Is a hanging rod included?
No. The noren is sold separately from the rod, so you will need one that suits your installation space.
What should I send with my enquiry?
Send your measurements, intended location, preferred colours, fabric ideas and any artwork. You can leave details undecided and ask us for advice.
How much does a custom noren cost?
The price depends on the size, fabric, design and production method. Send your requirements through the order form for a quote.
How long will my order take?
We reply to custom enquiries within two business days. Production and delivery take longer and vary by order; confirm the schedule with us, especially if you have a fixed opening date.
Tsuyoshi Kato (加藤 剛史) is a third-generation craftsman at Katouken (株式会社 加藤健旗店), a Kyoto workshop that has been making noren and flags since 1950.
